Customer Testimonials

   Testimonial Text : I just purchased a new Kawasaki KLR 650 from Alex and I wanted to extend my appreciation. Alex was extremely knowledgeable and very friendly during the entire process. Everything was explained to me very clearly and it felt like Alex wanted me to have the bike almost as much as I did! He did a fantastic job and is an excellent salesman.

When I decided what to get, I did my financing with Mark, and he expertly and clearly explained the process to me. My credit is less than ideal and he was very professional and worked hard to find me the right financing. I felt Taken care of the entire process.

I am extremely satisfied with the service given to me and I will continue to use your shop and recommend you guys to all of my riding friends!

Thank you!


Testimonial Text :Pete Daniel and his incredible staff at ULTIMATE CYCLE is not only a business, it is a family environment...I have purchased 2 motorcycles which they customized for me ( look at the gallery )..And also every part and accessory you wish to have they can get, create or modify...I have known these professionals for over 10 years.. I am very proud to call them family...I couldn't get a better deal anywhere. Thank you ALL!!!!!!!!!!!!!!!!!!

 Testimonial Text: These people are great to deal with, no sales pressure. Told them what I was looking for and they showed me the models they carry. Sales people were very knowledgeable about there products. I went to 2 other dealerships and they beat them hands down

 Donnie L. Charles City State: VA 

 City: Colonial Heights

 Testimonial Text: This was my first street bike purchase, actually my first non vehicle purchase ever. I had been trying to buy a bike before at another dealer but didn't get the attention and focus these guys gave me, in fact I got no attention at other dealers. Someone was ready to help me as soon as I came in the door. I had no idea what bike I needed. I knew what I wanted but not what I needed. My sales person Ben was GREAT. He gave me the confidence I needed to know I was buying the right bike for me after he let me take Hours to set on one bike after the next.. The bottom line is from start to finish I couldn't have asked for a better experience. Not only from Ben, but EVERYONE there was amazing whether they were involved in the process or not. Thanks guys, I will be talking about you.

City: Sandston
 State: VA 

 Testimonial Text: Just wanted to share with you my experience with Ultimate Cycle. First of all when my wife called about a motorcycle we wanted, Larry was very helpful over the phone. He gave me numbers just by me giving him a not so sure credit score. He was patient and overall AWESOME. He didnt cut me off from the phone, nor shut me down by saying you have to be here in person. If you are looking to purchase a new motorcycle, take the ride to Powhatan, it is worth the ride, their knowledge of all bikes is excellent.. AWESOME TEAM MEMBERS!! They also have great prices on Helmets, and jackets. Visit Ultimate Cycle.

 From Rachel and David




I had a great experience when I picked up my new 610 side X side. Ben Spalding did a terrific job explaining all of the accessories, driving do;s and don'ts. The paperwork was done and waiting for me when I got there. I'm very happy with my new Kawasaki 610, will recommend your dealership to all. 

08/15/2015 Don Breivik , Fredericksburg, Va 

Great ride home! 300+ miles mostly 2 lane roads. Great handling machine. Smiled for 300 miles! Again, thanks for making the purchase so easy and trouble-free and thanks for picking me up at the train station. That helped a great deal.

Thanks again, You guys are great.

By Dave B.

Just wanted to say thanks- for a great shopping experience & for your very thoughtful return of Bob's cap, your gift of the cup holders are great and I will enjoy wearing the Kawasaki cap. We hope to see you again soon!

By Tracie

Was so glad when I heard UC was coming to Powhatan. We've needed a good motorcycle/atv sales & service facility here. I called to set up an appt. to have my TRX250 serviced & spoke w/ Caleb. He was very courteous & got me right in according to my schedule & got everything done that I requested in the same day. When went back to pick it up, again Caleb was very professional. After paying for the work done, I walked out, they had already had the atv loaded up on my trailer. Awesome customer service. I even went back a few weeks later, just to look around at new atv's (may be upgrading). Larry in sales was very helpful explaining every model I looked at. Never once was pushy. I like that in a sale person.

 Thanks UC for coming to P-tan!

Brian Patton 

"Excellent experience dealing with this group. The salesperson was very knowledgeable and went the extra mile to make things happen. The GM even pointed out something wrong with the bik that I would have never noticed and committed to making it right. You can't ask for anything better. Didn't leave there feeling like I just made a mistake like some other places I have dealt with in the past. Thanks!"

By: Eric Hopewell, VA 

"Enjoyed the experience, Salesperson was very helpful."

By: Robert Lusby, MD 

"The place is very friendly and love the way they treat you as a customer. I would recommend friends to this shop. "

By: Anonymous Ft Lee, VA 

 Hello I am a returning customer of Ultimate Cycle and if it move on street dirt or water I will purchase it from here. I was very satisfied with my service as always. Thanks guys again North Carolina... 

John Faison Garysburg , NC 

"Purchased a 2013 GSXR 1000 from Ultimate Cycle, The staff is very professional, When I arrived the team already had everything ready for me, all I had to do was look at the bike sign and ride. This dealer beats eveybody prices around. I will come back to this dealer time and time again. Thanks "

By: Don Portsmouth, VA 

Best buying experience I have ever had. The salesperson and stuart took awesome care of us. We drove 2 hours to come do business with them. They beat our local dealer by $3600! "

By: Jay Virginia Beach, VA 

"I have to tell my story about this. Ultimate Cycle is the best motorcycle shop around. I shopped around for a month looking for a GSX-R1300 Hayabusa. At my local shop the selection and prices was not great. I hit up Cycle Trader online and the price floored me. I rode up to Ultimate Cycle to see for myself. Steve of Ultimate Cycles' says "Pick you bike." I was blown away with the selection ,knowledge and professionalism that I was shown. I am telling anyone who like to buy a new or used bike Ultimate Cycle is the right place. I am sold you have a life long customer."

By: John Garysburg, NC 

"Just picked up my ZX 14 from Ultimate Cycle yesterday. I went in on Tuesday and picked it out, put down my deposit. Told them I'd be back Saturday morning to pick it up. When I got there, Larry had the bike ready for me, all the paperwork ready for me, all I had to do was my insurance papers. Everybody there made me feel welcome. I couldn't ask for a more streamlined bike buying process(and I've bought 3 others in the past that took half a day to complete). I will definitely recommend Ultimate Cycle to my friends, not only for the very fair pricing but also for the level of professionalism and overall good vibe in the shop."

By: Sam Falmouth, VA 

"Ultimate Cycle was very easy to deal with and they offer the lowest prices. I purchased my new Kawasaki Brute Force 750 over the phone. My credit application was completed online and the rest of my purchase was by phone. They had everything ready for us when we arrived. The staff is very helpful and friendly. I will recommend Ultimate Cycle to all of my friends. "

By: Carla Deerfield, VA 

"I have been dealing with the guys at Ultimate Cycle for years now. Hands DOWN! the best around PERIOD!!! The owner "Pete" always greets me by name when I come in, Steven in parts will go out of his way to get the parts I need fast! Chris in service, is very friendly and speedy in getting your ride in and completed on time and done right! All the other staff are very friendly and willing to do what ever it takes to make sure "you" the customer are taken care of. I really enjoy going to Ultimate Cycle as I feel that I'm treated like family there. There is no other bike shop that I would rather spend my time and hard earned money with than Ultimate Cycle. If you are tired of being treated like crap, having the wool pulled over your eyes, getting smacked by hidden dealership fee's, crappy customer service, and outlandish prices at othe bike shops. Look no further!! Come to Ultimate Cycle and see what a REAL! motorcycle dealership is like..... You Guys Rock!!!! Thanks again for the years of being the #1 bike shop for me. I look forward to many more years of service with you guys!!! Tom"

By: Tom Richmond, VA 

Great! I was in and out with a brand new bike in 15 minutes, no lie. I've purchased here 3 times now and the entire staff is friendly and very helpful. If you're in the market for a bike, trike, cruiser, atv or scooter THIS is the place to go!!"

By: Randy Chesterfield, VA 

"The service is great! The Store Manager is awesome! and sale team is cool.. got my replacement bike dyno and service and it ran super fast and super good!!"

By: derrick richmond, VA 

"The true test of a company is in how they handle the problems. My new bike had problems from the factory which were only resolved after EPA had passed a new ECU. The crew at Ultimate Cyle stayed the course until the problem was fixed. Thanks Steve, Pete and Chris for your diligence. The DL1000 V-Strom is now perfect and the best all-around motorcycle I have owned in 32 years of riding."

By: Barry Richmond, VA 

"This place was great! About a month before making a purchase of my own, my good friend bought a 2012 Ninja 1000 ABS. When he decided to start looking for a motorcycle, we came to ultimate cycle and that Ninja 1000 was the very first motorcycle he sat on. We ended up going to 5-6 other dealers, including a Ducatti dealership, but his fate was sealed. A couple of weeks later, he bought that Ninja 1000, the very first one he sat on! And a month later, I came back and bought a 2013 Ninja 650 -- Pearl Stardust White :) The dealers are very helpful and enthusiastic about the sport. 5 stars all the way!"

By: Mike Henrico, VA 

"Ultimate Cycle made buying my bike easy. They were big help in getting my bike ready to be picked up before they 

normally open so I could be beat the weather. It is service like this that will have me recommending Ultimate Cycle to my friends. "


By: Anonymous Fredericksburg, VA 

"I purchased a Boulevard from Ultimate Cycle this year. The transaction was smooth and professional, the service department has been excellent and the parts department has been over the top. I am treated like family every time I work with Ultimate Cycle personnel. Kudos to an excellent dealership. Incidentially, the Boulevard 800 is an awesome ride. My wife and I ride two up and this bike handles it comfortably, stylishly, and with plenty of power to get the job done."

By: Anonymous King George, VA 

"Best dealership around by far! I stopped by oneday to look around and Kevin got me on a new gsxr 750. I definitely will be visiting getting parts and gear, I recommend ultimate cycle to anybody looking to make purchase. Thanks Kevin and I'll see yall soon."

By: Darrell farmville, VA 

"Our experience with this dealership went above and beyond anything we ever expected! Not only did the sale departmentgo out of its way to help us get my Kawasaki Vaquero, but even AFTER the sale was complete, they continued to be there for us with any questions. I ordered a new helmet and it was delivered to my home sooner than I expected. My first 600 mile servicing was outstanding! I was given a time and the bike was ready when promised. Everybody treats us like family every time we return. I recommend 

Ultimate Cycle to EVERYBODY I know!!! Thank you for treating us so well!"

By: Cheryl Charlotte Hall, MD 

"Best experience every at a dealership. Drove 4 hours to purchase a scooter. Zach had all the paperwork ready and turn me around in little over a hour. Will refer everyone I see to them"

By: Eric Lexington, NC 

" I want to thank you for your outstanding sales service. You have made my wife the happiest person in the world. I first started talking to you over a month ago about buying a Vaquero from you. You were recommended by a good friend of mine. We then spoke about the bike a week before I came in to purchase it. You were extremely helpful both on the phone and in person when I finally came in on Saturday the 12th of May. Yourself and the rest of the staff at Ultimate Cycle went out of their way to make my wife and I feel at home during our purchasing experience. I want to thank you again and with out a doubt I will be recommending your establishment to everyone I know for purchasing parts , accessories, and motorcycles. "


"I was shopping for my first bike on and I saw the bike I wanted. When I got to Ultimate Cycle I was greeted by Pete. He was very knowledgable and helped the noob out with all types of info. HE SOLD me with the presentation and his upbeat personality. Transaction was fast and non painful. When I visit now the staff is 

courteous every time. I'm in and out.. So when you see the Custom Orange painted GIXXER 1000 just know I'm a happy cyclist cuz ULTIMATECYCLE has my back"

By: Shaun Richmond, VA 

"OUTSTANDING experience! I bought a Kawasaki ZX6R and the transaction couldn't have been more flawless. Pete was a joy to work with from beginning to end and everyone I met during my walk-through made me feel totally at home and happy with my purchase. WELL WORTH the drive I made - I won't buy another motorcycle from another dealer! Stop looking around and buy from these folks - you won't regret it! "

By: Shane Concord, VA 

 5 STARS !

 By: John Richmond, VA  

"Just want to say it was a Pleasure buying my SUZUKI DR 650 from Ultimate cycle. Over the years I have bought well over 35 motorcycles,and have dealt with many sales staff,some good, some bad...But Honest to God the best I have ever had to deal with was, "ZACH". He always returned my calls,Had my bike ready when he said it would be. He is a real nice guy,when your interested in buying a motorcycle from Ultimate Cycle, be sure to ask for won't go wrong !!! Thanks "

By: John Richmond, VA 

I have been riding for over 20 years and am in Sales. I made one phone call to Pete at U/C and was given a very aggressive price for the GSX1250 I was interested in. I came in the next week and sealed the deal in less than 30 min. All purchases should be this easy. I appreciate the service given thus far and hope it continues after the sale. I would recommend U/C to anyone looking for a bike. "

By: Mark Mechanicsville, VA 

"Pete at Ultimate personally bent over backwards to get the deal done. Even after significant changes were made after the initial deal was complete, he still worked with me. He did not have to, but he did anyway. He cares about his customers. We are very happy with our experience at this dealership."

By: Anonymous Chesterfield, VA 

"I was in the market for a good entry-level bike and Zach N. at ultimate cycle showed me the Kymco Quannon 150. It was everything i was looking for and i couldn't have asked for a better sales experience. Zach was very helpful and knowledgeable about the bike, and when i was having some issues with getting the purchase finalized, he went the above and beyond to make sure that i was able to get the bike i wanted. I am officially a lifetime customer, Thanks for everything Ultimate Cycle! "

By: Joey richmond, VA 

"I ended up buying a new Kawasaki Ninja 250 due to the fact that I am just learning and I couldnt be happier. Pete with the sales team was great and Victor in the parts department was a lot of help considering I had no idea what I was looking for. If u are in the central Virginia area I would strongly advise you to consider shopping at Ultimate Cycle. Best prices and service that cant be beat. 

By: Brandon Petersburg, VA 

I traded in my first motorcycle (2009 Honda Rebel) for a new 2010 Kawasaki Vulcan 900 Custom. The sales person, Pete, was awesome. The new motorcycle is fantastic. I am very happy, and recommend Ultimate Cycle to anyone wanting to purchase a motorcycle. Keith Mechanicsville, VA"

By: Keith Mechanicsville, VA 

I went looking for a 2011 black and red Suzuki Hayabusa as a customer on a mission to get the best price possible. I left Ultimate Cycle with my expectations blown away (and with the new motorcycle of course). From my first call last year to the day I drove the bike away in Feb 2012, it was clear I was dealing with straight shooters at this exceptional dealership. Zach greeted me and took me through the process seamlessly. He was even able to overlook my anxious attitude at first. Everyone in the shop was a class act! I was laughed at by other Virginia dealers, closer to me, when I called to try to get them to match the price. I vow to return to this place on a ride someday; I strongly suggest you check them out!"

By: Brad VA Beach, VA 

"Ultimate cycle did a great job from start to finish! Thanks to Zach and Sue for helping me get outfitted with helmet and gear. i reccomend ultimate to anyone who is looking for professional motorcycle people. Thanks again."



"I bought a pre-owned yamaha 750 virago sight unseen, and showed up to pick it up. It was my first bike (and still is) and they treated me well, put a brand new inspection on it, and I am loving this bike. The staff I dealt with with really great, thanks, I'll drive it back some day."

By: Anonymous newport, VA 

These guys are the best! I just picked up my Boulevard M109R Limited Edition today. I called up, said I wanted it, put the deposit down to hold it from those of you that wanted it too, and ended up with it 48 hours later. We were in and out in about 30 minutes. Zach took great care of me and made sure the bike was exactly how I wanted it when I got there. They were friendly, walked me through the ins and outs of the bike and I simply couldn't be happier! Also the price was WAY below anyone else on the web or at any other dealership. If you want a bike you have to come to these guys. Their gear department was awesome too. Attentive, great customer service, and gave some spot on advice and suggestions on helmets, gloves, and the blue tooth headset I picked up. Come to these guys or end up paying too much and getting less than stellar service. Thanks again guys! -Andrew"

By: Andrew Durham, NC

I flew in from Rochester, NY, to pick up my wife's new Burgman Exec, and had the best buying experience in memory! Pete, introduced me to everybody, who were friendly and helpful! They hooked up my electrical wire to the battery, so that I could use my heated riding gear. Along the ride back home, I ran into a tricky situation that Pete was able to pin point and help me,by phone, to remedy a problem under the most trying conditions! I am truly grateful,for his help! Regards, Harlan R Haffey, Rochester, NY"

By: Harlan Rochester, NY

"Purchased a new 750 from Ultimate Cycle, (Steve). Made a great deal and had great communication from Steve throughout the entire process. I highly recommend Ultimate Cycle for anyone purchasing a motorcycle/ATV anywhere in the US. "

By: Rick Indianapolis, IN 

"Bought a used motorcycle that developed bearing trouble shortly after leaving Ultimate- turned out to be caused by a missing spacer that no-one could have forseen short of disassembling the rear wheel. Ultimate really stepped up and I very much appreciate it. Steve was up-front and responsive before and after the purchase. I wouldn't hesitate to buy anything from them in future, large or small- many thanks again Ultimate! "

By: Greg Baltimore, MD 

"This is one dealership that don't play games with you. I got all my questions answered. Pete Daniel was warm and friendly, he was willing to bend over backwards to keep his customers satisfied. Thank you Pete, I love my red scooter, I'll be back for a bigger one very soon. Renee Swigonski"

By: Renee Mineral, VA 

"we just purchasd our second atv from ultimate. We had big wheels and tires put on and a winch. Everyone was great and I will be back for my first service after this weekend! Thanks."


"I just bought 2 bikes SUZUKI GSX-R 1000 from Ultimatecycle. I went all the way from Kansas to Ultimatecycle in Richmond, VA to buy them. I was looking for 2 bikes nobody has them together. They just have one, but Ultimatecycle has both of them and more. It is really a big dealership. I called (Pete) he is very nice person. He helped me a lot he picked me up from the Airport which is 20 mins. far from the dealership. Even in future if I want to buy a bike, I would buy it from Utimatecycle. "

By: Mohammed Manhattan, KS 

 I bought a Vulcan Voyager from Ultimate Cycle. I had attempedt to do business with a closer to my home Kawasaki Dealer but after 21 days being told my bike had been shipped from West Coast. Two different times i was told the bike was to be deliveried. Won't call names,but buying 2 bikes with cash. I then set out to end any deals with that dealer.My mind then said stop by Ultimate Cycle, been there before. Well it was a whole different ball game. Didn't feel that bum rush,where you walk in sales people run you over! First contact was with Pete Daniel. Told him what I wanted and he gave me options . I then advised him what I needed to do first and I would return. On my return it was Steve Carpenter that I dealt with. Steve's first contact was just as great and warm. Carried me to parts for helmets and a cover while he started the paper work.Parts Department was great as well. Steve walked me through all my paper work answered any & all my questions I had at that time. On the day of pick up. Steve was even greater.He wouldn't let me have the keys until we went over everything about the bike. It was step1 at a time then questions. Answers then to step 2 and on until we finished. Steve even gave advice on some short road trips to perpare for a trip to bike week. Steve again asked if I had any more questions. Told him no but if any came up I would call or be back. We loaded the bike and strapped it down.Steve requested that I call him when I got home with the bike and unloaded. Did make the call bike was home safe and sound. Ultimate Cycles and all staff rates a 5 star. Steve Carpenter rates a 5 star and sales person of the week."

By: Arthello Richmond, VA 


"We just purchased a new bike from Ultimate Cycle.The sales and accessories people ( David!) helped us customize our new bike with wheels exhaust and a custom map on the dyno. You guys are the best in richmond! Thanks! "

By: Anonymous Powhatan, VA 

"I purchased a 2011 Vaquero from Pete Daniels. Not only was his price the lowest compared to everyone else, he was 100% no nonsense throughout the whole deal. Ultimate Cycle comes highly recommended from me for their straight forward, no sales hype approach to doing business: Brian "

By: Anonymous Williamsburg, VA 

"Ultimate Cycle was great to work with! Pete was very informative and easy to deal with as I was calling from out of town. U.C. had the Mule ready to go (with the accessories) when I arrived. Great job guys! Best prices and customer service around!"

By: Jason Staunton, VA